Languages analyse advertisements

On Friday 01 February 2013, between 07:45- 8:50am the Languages cell group went and observed the first of many eye-opening lessons, presented by Ronelle Lochner. She was teaching print advertisements and had based the lesson on prior learning of the AIDA principles. The lesson started with a discussion about why AIDA principles are a necessary tool for analysing advertisements, and also introduced using colour connotations. She used various group work techniques and multimedia to investigate the elements of a good/bad advertisement. Transitions through the different stages of learning and thinking were seamless and the students remained engaged throughout the lesson. The next lesson we will be observing on the 7th of February will be with Amanda Goosen who will be introducing Afrikaans idioms to her beginner class.